- Today's Word
Obloquy
OB-luh-kwee
Definition
(noun) Strong public criticism or verbal abuse.
Example
The whistleblower endured weeks of obloquy from former allies.
Fun Fact
Derived from Latin ob (against) and loqui (to speak), obloquy is more than just criticism—it’s reputation-damaging, widespread condemnation. Historically used in political and religious contexts, it now shows up in media scandals and cancel culture debates. What sets obloquy apart from “criticism” is its publicness and intensity—it’s the backlash you feel everywhere.
(adjective) Capable of producing the desired result; successful in achieving the intended outcome.
The new treatment proved remarkably efficacious in clinical trials, reducing symptoms in over ninety percent of patients within the first two weeks.
Efficacious derives from the Latin efficax, meaning “powerful” or “effectual,” rooted in efficere — “to bring about” or “to accomplish” — built from ex- (“out”) and facere (“to make” or “to do”). The same root gives us effect, efficient, and efficacy — a family of words all built around the idea of something being done and producing a result. It entered English in the 16th century, used predominantly in medical and philosophical contexts to describe remedies or arguments that actually worked.