- Today's Word
Disseminate
dih-SEM-uh-nayt
Definition
(verb) To spread information, ideas, or materials widely.
Example
he campaign aimed to disseminate accurate health information across rural communities.
Fun Fact
Disseminate shares roots with seed—from Latin seminare, “to sow.” The word began as a metaphor for planting ideas and has stayed that way across disciplines. Whether it’s sharing research, propaganda, memes, or medical advice, dissemination is what turns one person’s insight into a public idea. It’s especially common in academic, media, and public health circles.
(noun) A flattering or coaxing remark meant to gently persuade someone to do something.
No amount of blandishment from the salesman could convince her to buy the overpriced warranty.
Blandishment comes from the French blandir, meaning “to soften,” which itself traces back to the Latin blandus, meaning “smooth, flattering, or mild.” Over time it came to describe gentle persuasion—words that feel sweet on the surface but are often used with intention beneath.