- Today's Word
Vaunt
vahnt
Definition
(verb) To boast or speak proudly about something, often in a showy or self-important way.
Example
The brand vaunted its eco-friendly practices in every ad campaign.
Fun Fact
Vaunt dates back to the 15th century and shares a root with vain. It was once used almost poetically in Shakespearean language, but now it often shows up in marketing critiques and political commentary. Whether you’re vaunting your skills on LinkedIn or your dinner on Instagram, the word carries a whiff of self-promotion—sometimes admired, sometimes eye-roll-inducing.
(adjective) Asserting opinions or beliefs in an arrogant, rigid, and often unyielding way.
His dogmatic approach left no room for compromise or alternative ideas.
Mid 17th century: from late Latin dogmaticus, from Greek dogmatikos, from dogma ‘opinion, tenet’.