- Today's Word
Zestify
[ZES-tuh-fahy]
Definition
- (verb) To add enthusiasm, energy, or excitement to something, making it more lively and engaging. It’s about infusing a dash of passion and vitality into an otherwise mundane situation or task.
Example
To zestify the boring company meeting, the team decided to start with a quick round of trivia, instantly energizing the room and setting a positive tone for the rest of the day.
Fun Fact
The word “zest” comes from the French word “zeste,” which originally referred to the peel of a citrus fruit. Just like how a little bit of lemon zest can add a burst of flavor to a dish, zestifying a situation can add a splash of excitement and make it more enjoyable.
(verb) To use vague or ambiguous language in order to avoid committing to a clear position or answer.
When asked directly whether he had approved the deal, the CEO equivocated for ten minutes without ever giving a straight answer.
Equivocate derives from the Medieval Latin aequivocare, meaning “to call by the same name,” built from aequus (“equal”) and vox (“voice” or “word”). The idea behind the root is of a word that sounds the same but carries two equally valid meanings — giving the speaker plausible deniability by exploiting ambiguity. It entered English in the 16th century, almost immediately acquiring its negative connotation of deliberate evasiveness.