- Today's Word
Moxie
[MOK-see]
Definition
- (noun) Courage, determination, and energy. It describes a person’s ability to face difficulty with spirit and courage, often implying a combination of nerve, skill, and confidence.
Example
Despite being new to the company, Sarah showed real moxie when she stood up to the CEO and pointed out the flaws in his proposed strategy.
Fun Fact
The word “moxie” originated as a brand name for a soft drink created in 1876 by Dr. Augustin Thompson in Lowell, Massachusetts. The carbonated beverage was marketed as a nerve tonic and claimed to cure various ailments. The drink’s advertising emphasized its ability to build courage, thus the word “moxie” gradually entered the American lexicon as a term for courage and verve. Interestingly, Moxie was one of the first mass-produced soft drinks in the United States, predating Coca-Cola by about a decade.
(verb) To use vague or ambiguous language in order to avoid committing to a clear position or answer.
When asked directly whether he had approved the deal, the CEO equivocated for ten minutes without ever giving a straight answer.
Equivocate derives from the Medieval Latin aequivocare, meaning “to call by the same name,” built from aequus (“equal”) and vox (“voice” or “word”). The idea behind the root is of a word that sounds the same but carries two equally valid meanings — giving the speaker plausible deniability by exploiting ambiguity. It entered English in the 16th century, almost immediately acquiring its negative connotation of deliberate evasiveness.