Cloying

CLOY-ing

Definition

(adjective) Excessively sweet, sentimental, or rich to the point of being unpleasant.

Example

The romance in the movie was so cloying, it felt like satire.

Fun Fact

Originally from a Middle English word meaning “to satiate,” cloying refers to anything that overwhelms with sweetness—whether it’s actual sugar or emotional overkill. You’ll find it in critiques of everything from pop music lyrics to marketing campaigns that try way too hard to be heartwarming.

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