Today's Word

Obviate

OB-vee-ayt

Definition

(verb) To remove or prevent the need for something by anticipating and addressing it.

Example

Installing motion sensors obviated the need for manual lighting controls.

Fun Fact

Obviate is a favorite in engineering, policy, and tech, where the goal is to solve issues before they arise. It differs from similar words like “prevent” or “avoid” by implying action taken early enough to render something unnecessary altogether. It’s problem-solving through preemption.

Previous Words

Vociferous

Today's Word

Vociferous

voh-SIF-er-us

Definition

(adjective) Making or characterized by a noisy, forceful outcry; expressing opinions loudly and persistently.

Example

The vociferous minority at the town hall drowned out the majority so completely that the council tabled the vote rather than attempt to conduct it over the noise.

Word Origin

Vociferous derives from the Latin vociferari, meaning “to cry out” or “to shout” — built from vox (“voice”) and ferre (“to carry”). The image in the etymology is precise: a voice being physically carried outward with force. The same root vox gives us vocal, vocation, advocate, and invoke — a family of words all built around the voice as instrument. It entered English in the 17th century, used to describe the kind of noise that doesn’t merely fill a room but actively takes it over.

Fun Fact

The relationship between volume and persuasion has fascinated researchers for decades — and the findings are not flattering to the vociferous. Studies in social psychology consistently show that loud, persistent advocacy tends to trigger reactance — the psychological phenomenon where people resist being pushed into a position, even one they might otherwise agree with. The vociferous minority at a town hall is often less effective than a calm, reasoned speaker precisely because volume signals aggression rather than confidence. Cicero, history’s greatest orator, reportedly never shouted — he understood that the voice carried furthest when it didn’t have to fight to be heard.

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Obviate

Definition

Example

Previous Words

Vociferous

Vociferous

Definition

Example

Word Origin

Vociferous

Dilatory

Resplendent

Expiate

Gourmand