- Today's Word
Accismus
ak-SIZ-muhs
Definition
- (noun) A rhetorical term for feigned refusal of something you actually want, often used to appear modest or disinterested.
Example
Her accismus was evident when she said she didn’t want dessert, only to eagerly eat a slice of cake when offered.
Fun Fact
Accismus comes from the Greek word akkismós, meaning “coyness” or “affected indifference.” A classic example is the fox in Aesop’s fable who declares the grapes he cannot reach as sour. This term highlights the subtle art of expressing desire while pretending otherwise, a hallmark of both literary characters and real-world social interactions.
(adjective) Capable of producing the desired result; successful in achieving the intended outcome.
The new treatment proved remarkably efficacious in clinical trials, reducing symptoms in over ninety percent of patients within the first two weeks.
Efficacious derives from the Latin efficax, meaning “powerful” or “effectual,” rooted in efficere — “to bring about” or “to accomplish” — built from ex- (“out”) and facere (“to make” or “to do”). The same root gives us effect, efficient, and efficacy — a family of words all built around the idea of something being done and producing a result. It entered English in the 16th century, used predominantly in medical and philosophical contexts to describe remedies or arguments that actually worked.