Today's Word

Aggrandize

uh-GRAN-dyz

Definition

(verb) To increase the power, status, or reputation of something or someone.

Example

The article was designed to aggrandize the CEO despite the controversy.

Fun Fact

The word aggrandize is especially common in political commentary and media analysis, where it’s used to describe how people or institutions boost their image—often through exaggeration or selective storytelling. From emperors commissioning elaborate monuments to CEOs inflating their personal contributions, aggrandizing has always been about shaping perception more than reality. In literature, characters who aggrandize themselves—like Jay Gatsby or Iago—use charm, power, or deception to climb socially or mask their flaws. The word carries a subtle criticism: it suggests that the growth is often more about appearing bigger than being better.

Previous Words

Sybaritic

Today's Word

Sybaritic

sib-uh-RIT-ik

Definition

(adjective) Relating to or characterized by excessive devotion to sensual pleasure and luxury.

Example

The retreat was unapologetically sybaritic — every surface chosen for how it felt, every meal an event, every hour structured around pleasure so deliberately it became its own kind of discipline.

Word Origin

Sybaritic derives from Sybaris — an ancient Greek colony in southern Italy founded around 720 BCE, whose citizens became so legendarily devoted to luxury and pleasure that their name became synonymous with the lifestyle itself. The Sybarites were said to banish roosters from the city to avoid being woken early, to have invented reclining dining couches so they needn’t sit upright while eating, and to have trained their horses to dance to music — a detail that proved their undoing when the rival city of Croton played pipes during battle and the Sybarite cavalry danced itself into confusion. Sybaris was destroyed in 510 BCE, but its reputation outlasted it by two and a half millennia.

Fun Fact

The fall of Sybaris is one of antiquity’s most satisfying cautionary tales — a city so devoted to pleasure that it was defeated by the very refinement it had cultivated. The story of the dancing horses became a standard example in ancient rhetoric of how excessive luxury produces military weakness, cited by everyone from Aristotle to Athenaeus. Modern historians note that the dancing horses story is almost certainly apocryphal — but it was too perfectly sybaritic to be abandoned, which may be the most sybaritic thing about it.

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Aggrandize

Definition

Example

Previous Words

Sybaritic

Sybaritic

Definition

Example

Word Origin

Sybaritic

Gaffe

Lassitude

Wheedle

Callow