- Today's Word
Aggrandize
uh-GRAN-dyz
Definition
(verb) To increase the power, status, or reputation of something or someone.
Example
The article was designed to aggrandize the CEO despite the controversy.
Fun Fact
The word aggrandize is especially common in political commentary and media analysis, where it’s used to describe how people or institutions boost their image—often through exaggeration or selective storytelling. From emperors commissioning elaborate monuments to CEOs inflating their personal contributions, aggrandizing has always been about shaping perception more than reality. In literature, characters who aggrandize themselves—like Jay Gatsby or Iago—use charm, power, or deception to climb socially or mask their flaws. The word carries a subtle criticism: it suggests that the growth is often more about appearing bigger than being better.
(adjective) Eager to argue or fight; aggressively defiant and quick to confront.
The truculent customer refused every solution the staff offered, seeming more interested in the argument itself than in any actual resolution.
Truculent comes from the Latin truculentus, meaning “fierce” or “savage,” derived from trux meaning “wild” or “cruel.” It entered English in the 16th century, initially describing something literally savage or brutal, before settling into its modern meaning of aggressive confrontational behavior and a hair-trigger readiness to fight or argue.