- Today's Word
Cupidity
kyoo-PID-ih-tee
Definition
- (noun) Excessive desire for wealth or material possessions; greed.
Example
His cupidity led him to embezzle millions from the company.
Fun Fact
Despite sounding romantic, “cupidity” is no love story—it comes from Cupid, the Roman god of desire. While Cupid usually represents romantic longing, cupidity refers to a more selfish craving, particularly for money or power. It’s been a central trait in classic tragic heroes and villains alike—from Ebenezer Scrooge to modern financial fraudsters.
(adjective) Characterized by a narrow-minded focus on one’s own group or environment; closed off to outside ideas or perspectives.
The company’s insular culture — promoting only from within, dismissing outside perspectives, and treating change as a threat — had quietly calcified into the biggest obstacle to its own growth.
Insular derives from the Latin insularis, meaning “of an island,” from insula — “island.” It entered English in the 17th century with its literal meaning of relating to islands before quickly acquiring its figurative sense of the psychological condition associated with island life — a worldview bounded by water on all sides, self-contained, and instinctively resistant to what lies beyond the shoreline. The British, as an island nation, have had a complicated relationship with the word ever since.