- Today's Word
Disseminate
dih-SEM-uh-nayt
Definition
(verb) To spread information, ideas, or materials widely.
Example
he campaign aimed to disseminate accurate health information across rural communities.
Fun Fact
Disseminate shares roots with seed—from Latin seminare, “to sow.” The word began as a metaphor for planting ideas and has stayed that way across disciplines. Whether it’s sharing research, propaganda, memes, or medical advice, dissemination is what turns one person’s insight into a public idea. It’s especially common in academic, media, and public health circles.
(verb) To use vague or ambiguous language in order to avoid committing to a clear position or answer.
When asked directly whether he had approved the deal, the CEO equivocated for ten minutes without ever giving a straight answer.
Equivocate derives from the Medieval Latin aequivocare, meaning “to call by the same name,” built from aequus (“equal”) and vox (“voice” or “word”). The idea behind the root is of a word that sounds the same but carries two equally valid meanings — giving the speaker plausible deniability by exploiting ambiguity. It entered English in the 16th century, almost immediately acquiring its negative connotation of deliberate evasiveness.