im-PECH-oo-uhs
His impetuous decision to quit his job left him scrambling for options.
Fun Fact
“Impetuous” comes from Latin impetere, meaning “to attack.” It describes decisions made in the heat of the moment—often dramatic, sometimes disastrous. Romeo and Juliet? Totally impetuous. But so are startup founders, comedians, and adventurers—when it works, it’s brilliant.
kyoo-PID-ih-tee
(noun) Greed for money or possessions; excessive desire for wealth or material gain.
The executive’s cupidity was laid bare in court when prosecutors revealed he had been skimming from the pension fund for nearly a decade.
From Latin cupiditas, meaning “desire or longing” — derived from cupere, meaning “to desire.” The same root gives us Cupid, the Roman god of desire, and covet. In classical Latin, cupiditas carried a broader sense of longing for anything, but English borrowed it specifically in its most acquisitive sense — the desire for wealth and material things above all else. The word entered English in the 15th century and has retained its precise, unflattering meaning ever since.
Fun Fact
The shared root between cupidity and Cupid is more than etymological trivia — Roman philosophers drew the connection deliberately. Cicero and Seneca both wrote at length about cupiditas as a corrupting force, arguing that the same irrational, ungovernable desire that makes a person fall foolishly in love is the same force that drives a person to accumulate wealth beyond all reason or need. Both, they argued, were forms of slavery — the cupidus person, like the lovesick one, is controlled by appetite rather than reason. The Stoics considered cupidity one of the four primary destructive passions, alongside fear, pleasure, and distress.