- Today's Word
Lurid
LUR-id
Definition
- (adjective) Shockingly vivid, sensational, or gruesome—often in a disturbing way.
Example
The tabloid’s lurid headline exaggerated every detail of the scandal.
Fun Fact
“Lurid” originally described a pale, ghostly glow—like the eerie light of a volcano or twilight. Over time, it evolved to refer to overly dramatic or shocking content, especially in journalism or fiction. Gothic novels, horror films, and clickbait headlines all rely on a touch of lurid flair to keep audiences hooked.
(adjective) Devoid of intelligence, substance, or meaningful content; empty in a way that is made worse by the appearance of fullness.
The panel discussion was so vacuous — four articulate people saying nothing of substance for ninety minutes — that the audience left feeling vaguely cheated by their own attention.
Vacuous derives from the Latin vacuus, meaning “empty” or “void,” rooted in vacare — “to be empty” or “to be free.” The same root gives us vacuum, vacant, vacation — all words built around the idea of emptiness or absence. It entered English in the 17th century, initially used in scientific contexts to describe a literal vacuum before acquiring its cutting figurative sense of a mind or expression that contains nothing worth engaging with.