- Today's Word
Meretricious
mair-ih-TRISH-us
Definition
(adjective) Apparently attractive but having in reality no value or integrity; falsely alluring through superficial show.
Example
The pitch was meretricious in the most dangerous way — polished enough to be convincing, empty enough that nobody noticed until the contracts were signed.
Word Origin
Meretricious derives from the Latin meretricius, meaning “of or relating to a prostitute,” from meretrix — “one who earns money” — from merere, meaning “to earn.” The word entered English in the 17th century carrying its Latin sense of something that offers the appearance of value in exchange for attention while delivering nothing of genuine substance. Its journey from describing a specific profession to describing any falsely attractive surface is a case study in how moral judgment gets encoded into vocabulary over centuries.
Fun Fact
The history of advertising is essentially a history of meretricious appeal — the deliberate engineering of desire through surface rather than substance. Edward Bernays, Sigmund Freud’s nephew and the father of modern public relations, explicitly described his work as the manipulation of unconscious desire through carefully constructed imagery and association. His 1928 book Propaganda argued that the engineering of consent through appealing surfaces was not merely acceptable but necessary for a functioning modern society — a position so meretricious in its own presentation that it has been cited as a masterwork of the very technique it describes. The book remains in print.
