- Today's Word
Pulchritude
PUHL-krih-tood (or PUHL-krih-tyood)
Definition
- (noun) Physical beauty or attractiveness, often of a striking or exceptional nature.
Example
The painting captured the pulchritude of the landscape, its rolling hills and vibrant colors mesmerizing all who viewed it.
Fun Fact
“Pulchritude” comes from the Latin word pulchritudo, derived from pulcher, meaning “beautiful.” Despite its meaning, the word itself is often considered phonetically unappealing, leading to its infrequent use in everyday conversation. Historically, it was used in literary contexts to emphasize refined or idealized beauty. The word serves as a reminder of the complex relationship between a term’s sound and the concept it represents.
(verb) To use vague or ambiguous language in order to avoid committing to a clear position or answer.
When asked directly whether he had approved the deal, the CEO equivocated for ten minutes without ever giving a straight answer.
Equivocate derives from the Medieval Latin aequivocare, meaning “to call by the same name,” built from aequus (“equal”) and vox (“voice” or “word”). The idea behind the root is of a word that sounds the same but carries two equally valid meanings — giving the speaker plausible deniability by exploiting ambiguity. It entered English in the 16th century, almost immediately acquiring its negative connotation of deliberate evasiveness.