- Today's Word
Vaunt
vahnt
Definition
(verb) To boast or speak proudly about something, often in a showy or self-important way.
Example
The brand vaunted its eco-friendly practices in every ad campaign.
Fun Fact
Vaunt dates back to the 15th century and shares a root with vain. It was once used almost poetically in Shakespearean language, but now it often shows up in marketing critiques and political commentary. Whether you’re vaunting your skills on LinkedIn or your dinner on Instagram, the word carries a whiff of self-promotion—sometimes admired, sometimes eye-roll-inducing.
(noun/verb) An excessively abundant supply of something; or to supply or fill to excess.
The market glut of avocados caused prices to plummet, leaving farmers with unsold crops.
Middle English: from Old French “gloutir” meaning “to swallow,” derived from Latin “gluttire” meaning “to gulp down.”