- Today's Word
Vaunt
vahnt
Definition
(verb) To boast or speak proudly about something, often in a showy or self-important way.
Example
The brand vaunted its eco-friendly practices in every ad campaign.
Fun Fact
Vaunt dates back to the 15th century and shares a root with vain. It was once used almost poetically in Shakespearean language, but now it often shows up in marketing critiques and political commentary. Whether you’re vaunting your skills on LinkedIn or your dinner on Instagram, the word carries a whiff of self-promotion—sometimes admired, sometimes eye-roll-inducing.
(adjective) Severe or strict in manner or appearance; having no comforts or luxuries; pleasingly simple and unadorned.
The monastery’s austere design — bare stone walls, minimal furniture, and no decoration — was intentional, meant to keep the monks focused on contemplation rather than comfort.
Austere comes from the Greek austēros, meaning “harsh” or “rough to the taste,” originally used to describe the bitter, drying quality of unripe fruit. The word passed into Latin as austerus and then into Old French before arriving in English in the 14th century. Its early use referred to physical sensations before expanding to describe strict, unadorned behavior and environments.