- Today's Word
Vaunt
vahnt
Definition
(verb) To boast or speak proudly about something, often in a showy or self-important way.
Example
The brand vaunted its eco-friendly practices in every ad campaign.
Fun Fact
Vaunt dates back to the 15th century and shares a root with vain. It was once used almost poetically in Shakespearean language, but now it often shows up in marketing critiques and political commentary. Whether you’re vaunting your skills on LinkedIn or your dinner on Instagram, the word carries a whiff of self-promotion—sometimes admired, sometimes eye-roll-inducing.
(noun/verb) A gentle, continuous murmuring sound made by water or a person speaking rapidly and excitedly.
The hikers followed the burble of the stream through the dense forest long before they could see it, the sound guiding them toward water and rest.
Burble is an example of onomatopoeia — a word whose sound imitates the thing it describes. It emerged in Middle English as an imitative word for the sound of bubbling or gurgling water, related to the Old French borboiller, meaning “to bubble.” Lewis Carroll famously used it in Jabberwocky — “the Jabberwock, with eyes of flame, came whiffling through the tulgey wood, and burbled as it came” — cementing its place in the English literary imagination as a word that sounds exactly like what it means.