- Today's Word
Vaunt
vahnt
Definition
(verb) To boast or speak proudly about something, often in a showy or self-important way.
Example
The brand vaunted its eco-friendly practices in every ad campaign.
Fun Fact
Vaunt dates back to the 15th century and shares a root with vain. It was once used almost poetically in Shakespearean language, but now it often shows up in marketing critiques and political commentary. Whether you’re vaunting your skills on LinkedIn or your dinner on Instagram, the word carries a whiff of self-promotion—sometimes admired, sometimes eye-roll-inducing.
(noun) A person who believes that the pursuit of pleasure and sensory enjoyment is the highest good and chief aim of life
A self-proclaimed hedonist, she planned her entire sabbatical around exceptional food, warm weather, and long afternoons with nothing to do.
Hedonist derives from the Greek hedone, meaning “pleasure” or “delight,” from hedys (“sweet”). The philosophical school of Hedonism was formally developed in ancient Greece — most notably by Epicurus, who argued that pleasure, properly understood, was the foundation of a good life. The word entered English in the 19th century as both a philosophical term and a descriptor for those who live purely for sensory gratification.